Priority, the industry's own word for it
The record that gets the push deserves more than a folder.
prio turns a release into a workspace — one link per DSP, a campaign the artist can see, and every activation in one place.
Columbia Records
Editorial pitch — Spotify
Priority release
Harry Styles
Harry's House
An album led by the focus track As It Was, delivered with the full campaign context an editorial team needs in one link.
Release date
Fri 20 May 2022
Format
Album
Focus track
As It Was
Label
Columbia Records
Four people are waiting on the same record.
01
Label and distributor teams
A different pitch for every DSP, written from scratch, every release — and filed somewhere nobody can find it again.
02
Managers
No way to show an artist what is actually happening without building a deck by hand the night before.
03
Artists
Being told the campaign is running, and having no idea what that means or what happens next.
04
Commercial partners
Being pitched a soundtrack in an email thread with eleven attachments and no current version.
One link. Written once, current forever.
Every DSP gets its own page, on your domain, with the master, the story and the dates an editorial team asks for. It is the same page tomorrow, and it is still there next quarter.
Columbia Records
Priority release
Harry Styles — Harry's House
Focus track As It Was. Out Friday 20 May.
A campaign anyone can read without being briefed.
Campaign
Harry Styles — Harry's House
Release Friday 20 May 2022 · Columbia Records · Focus track As It Was
Planning · 2
Lock artwork
Due Fri
Confirm UPC / ISRC
Due Mon
In progress · 2
DSP pitch copy — As It Was
Spotify
Brief the artist on socials
This week
Sent · 2
Apple Music pitch
6 May
Amazon pitch
6 May
Confirmed · 1
Release-day assets
Approved
Workspace
Activations
Every conversation about this record, in one place, with its current state.
Editorial pitch — Spotify
6 May
Radio premiere — As It Was
BBC Radio 1
Sync brief — Harry's House
Internal
Publisher update — Mirrorball Entertainment
View only
Roster
Artists
Harry Styles
United Kingdom
1 active campaign
Album · 20 May
Mitch Rowland
United States
Writer credit
Harry's House
Ryan Nasci
United States
Writer credit
Harry's House
Columbia Records
United Kingdom
Roster
Label workspace
Mirrorball Entertainment
Publisher for Mitch Rowland and Ryan Nasci · opted in to this workspace
Three tiers. No free tier.
Basic
One artist, run properly.
$39 / month
- 1 artist
- 1 active campaign per artist
- 2 new campaigns a month
- 2 seats
- DSP pitch pages
- Custom subdomain
- Campaign board and tasks
- Email support
Label
A roster and the people around it.
$149 / month
- 10 artists
- 3 active campaigns each
- 10 new campaigns a month
- 15 seats
- Everything in Basic
- Activations module
- Client portal
- Full release intelligence
- prio sending domain
- Your logo
White label
Your product, our engine.
Talk to us
- Unlimited artists
- Unlimited campaigns
- Unlimited seats
- Everything in Label
- Custom domain
- Your own sending domain
- Full brand tokens
- prio marks removed
- Sub-organizations
- Named onboarding contact
Proposal and contract generation are not part of any self-serve tier.